Step1 Advertising · Full Time
Oct 2021 - Present
Gurugram, Haryana, India · Hybrid

• Formatting effective and efficient Google and Facebook Ad Strategies.
• Conducting Keyword Research to make a list of Keywords (Longtail, Phrase Match, Exact Match) Phrases to Bid on.
• Managing the budget and devising the best techniques for efficient bidding to maximize the return on ad spend.
• Performing AB Testing by creating different Ad Copies with different Headlines.
• Choosing Relevant Landing Pages for the Ads.
• Taking inputs from the clients and creating Media Plans.
• Producing Reports for Ad Management and Insights.
• Checking and Monitoring Existing Ad Campaigns and Making Recommendations on How to optimize and update them.
• Making suggestions for Creative Ad Campaigns and Templates.
• Managing, reviewing and performing daily account responsibilities for a variety of clients like MG Motor India, PepsiCo, Ducati APAC, Ducati India, Del Monte India, Turtle Wax India, Aiwa India, etc.
• Maintaining and monitoring keyword bids, account daily and monthly budget caps, impression share, quality, score, and other important account metrics.
• Updating & Managing day-to-day performance report sheets.

MY SHAYARI ZONE · Self-employed
Jul 2013 - Present
Delhi, India · On-site

• Created & managing a shayari blog using Blogger.
• Using search engine optimization strategies in writing to maximize the online visibility of the website in search results.
• Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
• Leading keyword research and optimization of content.
• Optimizing content for publication across various social media sites.
• Managing all the social media channels of the website.
• Planning & Executing all Paid marketing campaigns.
• Measuring the success of every social media campaign.
• Develop, implement and managing the social media strategy.
• Monitoring SEO & user engagement and optimizing the content.
• Website traffic management and analysis using Google Analytics leading to 5k unique users/month.
• Monetizing ads using Google AdSense.

The Social Booth · Internship
Jul 2021 - Sep 2021 · 3 months
Gurugram, Haryana, India · Remote

• Learned & Managed all the aspects of Google Ad campaigns.
• Analyzed and optimized the Google ad campaigns to increase return on investment (ROI).
• Removed Negative Keywords to enhance the results & performance of the campaigns.
• Worked closely with the other team members to meet client goals.

Javin · Internship
May 2021 - Jun 2021 · 1 month
Dwarka, Delhi, India · Remote

• Off-Page SEO: Worked on Web directory submission, Article posting, Bookmarking & Quora posting for websites including namoewaste.com and others.
• Social Media Marketing: Posted content on respective Facebook pages & Facebook groups.
• Worked with Digital Marketing Team to refine social media strategy and best practices.

Bewakoof Online Store · Self-employed
Aug 2014 - May 2017 · 2 years 10 months
Delhi, India · On-site

• Built an online market platform for selling Health Supplements.
• Generated revenue of INR 2 lakhs per month.
• Managed end-to-end procurement and delivery deals of the supplements.
• Partnered with Delhivery.com & PayU for delivery and payment gateways.
• Monetization & traffic management using Google, Facebook & Bing Ads.
• Monitored the performance metrics and took necessary actions to improve the same.
• Explored opportunities for reducing the overall Cost per Delivery.
• Worked towards continuous improvement for serving all customers within the stated service delivery times across the city.