Step1 Advertising · Full Time
Oct 2021 - Present
Gurugram, Haryana, India · Hybrid
- Formatting effective and efficient Google and Facebook Ad Strategies.
- Conducting Keyword Research to make a list of Keywords (Longtail, Phrase Match, Exact Match) Phrases to Bid on.
- Managing the budget and devising the best techniques for efficient bidding to maximize the return on ad spend.
- Performing AB Testing by creating different Ad Copies with different Headlines.
- Choosing Relevant Landing Pages for the Ads.
- Taking inputs from the clients and creating Media Plans.
- Producing Reports for Ad Management and Insights.
- Checking and Monitoring Existing Ad Campaigns and Making Recommendations on How to optimize and update them.
- Making suggestions for Creative Ad Campaigns and Templates.
- Managing, reviewing and performing daily account responsibilities for a variety of clients like MG Motor India, PepsiCo, Ducati APAC, Ducati India, Del Monte India, Turtle Wax India, Aiwa India, etc.
- Maintaining and monitoring keyword bids, account daily and monthly budget caps, impression share, quality, score, and other important account metrics.
- Updating & Managing day-to-day performance report sheets.