Nitin Rohilla

A Digital Marketer

Nitin Rohilla

I am Nitin Rohilla from Delhi. Keeping fit is my real passion and I am frequently at the gym keeping active. Blogging & writing is my passion and I am the founder and author of a hindi shayari blog MYSHAYARIZONE. My self-motivation is my biggest strength and that’s all about me.

Digital Marketing Plan

My Professional Skills

I am a Performance Marketer by Profession. Managing, reviewing and performing daily account responsibilities for a variety of clients like MG Motor India, PepsiCo, Ducati APAC, Ducati India, Del Monte India, Turtle Wax India, Aiwa India, etc.

Google Ads (formerly Google Adwords) 98%
Facebook, LinkedIn, Bing & Amazon Ads 85%

Step1 Advertising · Full Time
Oct 2021 - Present
Gurugram, Haryana, India · Hybrid

  • Formatting effective and efficient Google and Facebook Ad Strategies.
  • Conducting Keyword Research to make a list of Keywords (Longtail, Phrase Match, Exact Match) Phrases to Bid on.
  • Managing the budget and devising the best techniques for efficient bidding to maximize the return on ad spend.
  • Performing AB Testing by creating different Ad Copies with different Headlines.
  • Choosing Relevant Landing Pages for the Ads.
  • Taking inputs from the clients and creating Media Plans.
  • Producing Reports for Ad Management and Insights.
  • Checking and Monitoring Existing Ad Campaigns and Making Recommendations on How to optimize and update them.
  • Making suggestions for Creative Ad Campaigns and Templates.
  • Managing, reviewing and performing daily account responsibilities for a variety of clients like MG Motor India, PepsiCo, Ducati APAC, Ducati India, Del Monte India, Turtle Wax India, Aiwa India, etc.
  • Maintaining and monitoring keyword bids, account daily and monthly budget caps, impression share, quality, score, and other important account metrics.
  • Updating & Managing day-to-day performance report sheets.

MY SHAYARI ZONE · Self-employed
Jul 2013 - Present
Delhi, India · On-site

  • Created & managing a shayari blog using Blogger.
  • Using search engine optimization strategies in writing to maximize the online visibility of the website in search results.
  • Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
  • Leading keyword research and optimization of content.
  • Optimizing content for publication across various social media sites.
  • Managing all the social media channels of the website.
  • Planning & Executing all Paid marketing campaigns.
  • Measuring the success of every social media campaign.
  • Develop, implement and managing the social media strategy.
  • Monitoring SEO & user engagement and optimizing the content.
  • Website traffic management and analysis using Google Analytics leading to 5k unique users/month.
  • Monetizing ads using Google AdSense.

The Social Booth · Internship
Jul 2021 - Sep 2021 · 3 months
Gurugram, Haryana, India · Remote

  • Learned & Managed all the aspects of Google Ad campaigns.
  • Analyzed and optimized the Google ad campaigns to increase return on investment (ROI).
  • Removed Negative Keywords to enhance the results & performance of the campaigns.
  • Worked closely with the other team members to meet client goals.

Javin · Internship
May 2021 - Jun 2021 · 1 month
Dwarka, Delhi, India · Remote

  • Off-Page SEO: Worked on Web directory submission, Article posting, Bookmarking & Quora posting for websites including and others.
  • Social Media Marketing: Posted content on respective Facebook pages & Facebook groups.
  • Worked with Digital Marketing Team to refine social media strategy and best practices.

Bewakoof Online Store · Self-employed
Aug 2014 - May 2017 · 2 years 10 months
Delhi, India · On-site

  • Built an online market platform for selling Health Supplements.
  • Generated revenue of INR 2 lakhs per month.
  • Managed end-to-end procurement and delivery deals of the supplements.
  • Partnered with & PayU for delivery and payment gateways.
  • Monetization & traffic management using Google, Facebook & Bing Ads.
  • Monitored the performance metrics and took necessary actions to improve the same.
  • Explored opportunities for reducing the overall Cost per Delivery.
  • Worked towards continuous improvement for serving all customers within the stated service delivery times across the city.

Google My Business

Issued by Google on Jan 2022
Credential ID: 100729612

The Fundamentals of Digital Marketing

Issued by Google on Jan 2022
Credential ID: 9P2 8TR P2R

Sponsored Ads Certification

Issued by Amazon on Apr 2022
Credential ID: 1886411

Google Ads Display Certification

Issued by Google on Jan 2022
Credential ID: 38673835

Google Ads Measurement Certification

Issued by Google on Jan 2022
Credential ID: 100728800

Google Shopping Ads Certification

Issued by Google on Dec 2021
Credential ID: 79547873

Google Ads Search Certification

Issued by Google on Oct 2019
Credential ID: 38668466

Performance Marketing Specialist, Google Ads Specialist, Youtube Ads Expert, Google Ads Freelancer, Bing Ads Specialist, Linkedin Ads Manager, PPC Specialist, Freelance Facebook Ads Manager, Meta Ads Specialist, Amazon Ads Freelancer, Performance Marketing Manager, Facebook Ads Expert, Instagram Ads Specialist